ELS LIFT’S CUSTOMER, FATİH VİNÇ NAKLİYAT HAS STARTED TO RECEIVE SPECIAL COLOR SCISSOR PLATFORMS, WHICH WAS ORDERED IN ORDER TO DRAW ATTENTION TO THE LOW EMPLOYMENT OF WOMEN IN THE CONSTRUCTION MACHINERY SECTOR.
Yavuz Gümüşgöz, general manager of ‘Fatih Vinç Nakliyat’ stated that they’ve entered to platform sector with ELS Lift brand, “We are taking a step in the market with a Turkish brand, also, ELS Lift’s products have the hardware to meet the needs of our customers and they are in accordance with world standards, this gives us confidence’ says Mr. Gümüşgöz.
Turkish OEM ELS Lift, continues to its deliveries in Turkey, in addition to their successful works in abroad without slowing down. Special color scissor lift delivery has started to Fatih Nakliyat Treyler Company, located in Kocaeli city of Turkey, which offers transport, Crane and equipment rental services to Kocaeli and other cities nearby.
ON THE WAY TO BECOME A GLOBAL BRAND: ELS LIFT
Stating that they have stepped into the platform sector with the Turkish brand, Fatih Vinc Nakliyat General Manager Yavuz Gümüşgöz said about the cooperation with ELS Lift: “One of the areas where our company, which was founded by our grandfather in the 1980s, started to serve after the transportation, was the aerial work platforms.
Starting to work, in this sector with a Turkish brand, in the same time, knowing that ELS Lift’s machines have the hardware to meet the needs of our customer and their accordance with World standards gives us confidence. I sincerely believe that ELS Lift, which expresses itself strongly in the global arena, will go beyond itself and turn into a global brand in the future. “
ATTENTION ATTRACTED TO WOMEN EMPLOYMENT WITH PINK LIFTS
Stating that the three machines in the package order purchased from ELS Lift were preferred in special colors in order to draw attention to the rarity of women in the sector, Gümüşgöz continued as follows: “We preferred pink color of the three machines in the package order that we bought from ELS Lift in order to attract awareness and attention, because there is very little female employment in our sector.’’
There are quite a lot of women around me. Especially as a father of a daughter, I would love to follow the construction machinery industry we are in and to have my daughter take a role in this sector. Pink is just one color for me. I believe that wherever there are men, women can also have a voice and such issues should be overcome without even being deigned to be discussed. Because we are strong together regardless of our gender. In every field, men need women as much as women need man. Although my starting point for this special color work is for the women in my life, we have chosen such a color for all women. “
“PROFESSIONS HAVE NO GENDER”
Drawing attention to the fact that professions have no gender, Gümüşgöz said, “We are a family business. I hope that my wife will warm up to this sector and take over the business in time with me. I defend that women should be more courageous and at the forefront by breaking down the taboos in Turkish traditions. The so-called men’s work can also be performed by women. This is also true for men. Professions have no gender. In addition, the
behaviors in the environments where women are present vary according to the places where men are the majority. I believe that this situation will bring dignity to the profession”.
‘’WOMEN SHOULD BE IN THE SECTOR’
Berat Gümüşgöz, wife of Yavuz Gümüşgöz, who noted that the inclusion of a female perspective in the aerial work platforms sector will be beneficial for the reputation of the industry: “I believe that women need courage and self-confidence, and they can only achieve this through their upright stance. There are many differences, even between a confident man and a confident woman. I think it will be beneficial for the reputation of the sector to include the women’s perspective in the aerial work platform sector. “The idea of how I can look better, stronger and more prestigious, rather than the idea of how to earn more all the time, is also important for the future of the industry.